Why a 90% Win Rate Can Still Lose Money Expectancy and Trade Simulator Reviewed 2026-07-31 Formula: Expectancy = win rate x average win - loss rate x average loss - per-trade costs. Checklist: - Measure average win and average loss separately. - Include commissions, spread, and slippage assumptions. - Stress-test one or more maximum-loss events. - Use expectancy and profit factor beside win rate. Educational use only. Options involve risk and results depend on your assumptions.